It was an unbearably hot night. In a run-down apartment in the seediest neighborhood of Hollywood, the gift shop manager flicked on the discount computer his dad had just bought him.
He started typing.
A small email list of friends grew to a thousand, then ten thousand, then one hundred thousand. A few months later he cobbled together a simple website.
A few years later, he was an international icon.
Regardless of your opinions of Matt Drudge, he became a contemporary hero of trust, authority and social proof — to his readers. He used atomic headlines and the art of the link. He got some action. By mastering the basic principles of direct response copywriting, you can too.
In this episode Brian Clark and I discuss:
The rock-solid path to building a successful online businessWhy brand advertising will crush your businessWho can change the course of your marketing and how to reach themThe two most important responses you should be obsessing overHow to stop chasing customers, and get them running to youWhat to do if all you have is sweat and timeHit the flash player below to listen now…
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Want to discover the smartest ways to mix social media, content marketing, and SEO? We’ve got you covered with Internet Marketing for Smart People. It’s a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.Links from the Show:
About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter. During lunch hours, late nights and dental exams, he also works up short stories…Share
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