Friday, October 29, 2010

The Long (Or Wordy) Domain Name

I’m not a fan of very long domain names. Are you?

I classify a domain name to be too long when it contains more than 2 keywords in it. Just like this example:

familydentalclinicsaginawmichigan.com

Now that’s not a real domain name. In fact, it’s still available (as of this writing). In my opinion, only those who are completely new into buying domain names, Internet marketing or SEO would use such a long domain name. Anyway, it’s just my opinion and I have this one simple reason:

It’s hard to remember.

A very long domain name is not effective when you are trying to build your brand. It’s harder to memorize and it’s easier to get the letters or the words jumbled up. Just imagine telling someone what your website’s URL is and it takes you a mouthful to say the whole domain name. I bet the other person would easily forget it, unless he would write it down.

I brought this up because one recent client bought a domain name just like that. He’s of a different business and profession but the thing is, his domain name was too long, even longer than my given example. Now just imagine how harder it would get when he put up his new website’s email:

info@familydentalclinicsaginawmichigan.com

I would say, good luck with that. :)

P.S. I advised him to choose a different, much shorter domain name, but he opted with his first choice.

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