When it comes to copywriting, John Carlton is the name to go. Top Internet marketers go to him when they want to learn how to write great copy for their websites, sales letters, and ads.
In this video, John Carlton discusses some important copywriting basics that he thinks all copywriters should follow. He discusses why writing for the web is no different from writing for any other medium.
Copywriting is still all about salesmanship. That is why in the history of advertising and direct marketing, some of the most successful copywriters had experience in selling.
And also, copywriting for the web is basically the same as to the other medium: sales letters, print ads, direct mail, and others.
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Tagged as: Copywriting, copywriting tips, John Carlton
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